TikTok is introducing a updated setting that permits them to reduce the volume of AI-created media appearing in their feeds. This initiative comes as the platform announced that it now features more than 1 bn content made with AI.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global rollout. This shift coincides with a surge in AI-generated material, spurred by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the quickest rising content creators on a competing service primarily display clips produced artificially. A large amount of this output is classified as low-quality AI content, a label for poor-quality, factory-style content that is often absurd or bizarre.
Our research shows that many people like content produced via AI tools, ranging from digital art to informative clips, and we aim to offer the community the option to adjust the amount of that, depending on their own preferences,” said a platform representative.
AI on the Platform
The service shared that there are currently 1.3bn videos on its network tagged as AI-generated. Overall, over 100 mn media items are submitted to the app every day, making AI content a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the volume of AI-generated videos they view by accessing the topic control option in the app and picking “AI-generated content”. Additional categories that currently be controlled under the tool encompass politics, clothing, cosmetics, and movement.
Platform Guidelines
Its guidelines oblige users to identify “realistic” AI-made content, and it forbids harmful deepfakes of celebrities or emergencies. Any realistic artificial content that is without a tag can be taken down under its user guidelines.
In addition, the app will from now on attach an AI-generated watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This step is designed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is additionally introducing a two million dollar AI literacy fund for specialists and organizations to develop educational content about ethical AI use. This project will assist educational bodies specializing in teaching programming and robotics.
Content Safety Approach
TikTok has supported its content review process, during controversy over intentions to cut jobs for a large number of content moderators in the UK. The company is expected to eliminate 439 jobs in its content moderation team in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive stated that human moderation would still have a role, but AI can shield workers by removing the most graphic content ahead of it has to be seen by staff. The company reported a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
